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FTC Warning to Website and Mobile App Publishers: Disclose Cross-device Tracking

Website and app publishers rely on third parties that associate tracking technologies with their content to provide analytic and advertising data and services. Increasingly, this includes use of probabilistic and deterministic techniques to associate users across the many devices they may use to access the Internet and various sites and apps. This is known and … Continue Reading

DAA Issues Inaugural Enforcement Action for Compliance with Mobile App Guidelines

In a prior post we noted the Digital Advertising Alliance’s (DAA) intention, late last year, to begin enforcement of the Application of Self-Regulatory Principles to the Mobile Environment (Mobile App Guidelines), which apply to all participants in the mobile advertising ecosystem. The DAA recently followed through on this promise by issuing its inaugural enforcement decision … Continue Reading

Sex, Lies, and the First Amendment (but No Copyright): Hulk Hogan’s Leg Drop on Gawker

On Friday night, a Florida jury delivered a stunning verdict in Hulk Hogan’s lawsuit against Gawker Media LLC and its sundry entities, awarding the former wrestler and movie and television personality $115 million on claims that Gawker invaded Hogan’s privacy rights, and caused emotional distress. Although Hogan demanded only $100 million in damages, the jurors … Continue Reading

Five Takeaways from the DAA’s Recent Cases Involving Interest-Based Ads

As we have previously chronicled here and here, the Digital Advertising Alliance (DAA) continues its sweep of interest-based advertising (IBA) through its enforcement vehicle, the Better Business Bureau’s Online Interest-Based Advertising Accountability Program (OIBAAP). Two recent OIBAAP decisions involving web publisher Hollywood Reporter and programmatic advertising agency Varick Media Management provide further guidance on the … Continue Reading
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